Online entrepreneurs having a business profile on Instagram know how important it is to engage with their target audience. These are the Instagram followers who show interest in the content the owners upload on this social media networking platform. They even go to the extent of buying the products or services the owners sell on this site. The‘likes,’ ‘follows’ and ‘shares’ the proprietors get from them show how popular their businesses are in the market.
How can entrepreneurs boost their Instagram engagement rates?
Online marketing experts admit entrepreneurs often have a hard time interacting with the followers of their businesses on Instagram. This is because social media networking is constantly upgrading its algorithms. The proprietors need to adapt their online marketing strategies to such changes. Otherwise, they run the risk of losing their competitive edge in the market to other similar businesses. This is why the marketing specialists suggest they should consider the following three tips to improve their Instagram engagement rates:
- Post interesting Instagram stories consistently
Instagram story is an ideal feature that allows entrepreneurs to engage with their targeted audience in an effective matter. By adding fresh visual content using this feature regularly, these owners can attract the attention of many Instagram followers. If these online users show interest in the photos and live videos these proprietors upload, they may become loyal customers. They will not think twice when it comes to giving ‘likes,’ ‘shares,’ and ‘comments’ to the owners’ business profile. Alternately, these proprietors also buy real Instagram likes from credible websites such as Stormlikes.
2. Make proper use of unique Instagram video features
Instagram followers do watch interesting videos of this social media networking sites besides browsing through photos. Entrepreneurs having a business profile on this platform need to keep this fact in mind. Fortunately, Instagram has a number of unique video features which they can use to improve the quality of their visual content. By exploiting these options, these owners can attract new Instagram followers to their businesses while interacting with existing ones. In the process, the proprietors will be increasing the popularity of their businesses on this social media networking platform.
3. Getting feedback from a targeted audience
A convenient way for online entrepreneurs to engage with their targeted audience on Instagram is by holding polls and questionnaires. The owners can ask these potential customers what they think about their businesses and brand products. The feedback which the owners get from their Instagram followers can help them to improve the quality of brand products. In fact, many of these potential customers will be happy to offer their suggestions on such matters. At the end of the day, they will be the ones for buying and using the owners’ brand products.
Online entrepreneurs can attract new customers to their businesses via Instagram. For this, they have to focus on improving the engagement rates with their existing Instagram followers. The owners can achieve this objective by upload interesting Instagram stories and enhancing the quality of their visual content. The proprietors also need to analyze the feedback they get from their customers. The number of likes, comments, and shares the owners get from them gauges their success in the field!