How to Become a Freelance Copywriter (With Zero Experience!)

Do you love to write? Does a career that offers both flexibility and freedom sound appealing to you? Then a freelance copywriter career may be the perfect job for you.

Rather than slaving away in a cubicle for 40 hours a week, you can rely on your creativity to build the life of your dreams.

Here are some insider tips on how to become a copywriter, even if you don’t have any experience.

Pick Your Niche

A good freelance copywriter is a specialist in a specific industry or niche. This is a particular area or topic that they excel in writing about. Selecting a writing niche will allow you to deliver work to clients in one area. Additionally, you will be writing about topics that you’re passionate about.

To find your ideal niche, you should:

  • Identify your topic of expertise
  • Figure out what you’re passionate about
  • Seek out clients in these niches

Create a Starter Portfolio

When it comes to starting your career as a freelance copywriter, a lot of aspiring writers don’t know what the first step is to take. It’s nearly impossible to land clients if you don’t have a portfolio.

One of the most crucial steps for any freelance writer is to build an online starter portfolio that includes a few digital samples that potential clients can view. But how can you create a portfolio if you haven’t written anything?

The simplest way to showcase your writing expertise is to either start your own blog or write guest posts for free. To do the latter, reach out to bloggers in your niche. You can typically find their websites through social media channels, or by running a simple Google search.

Learn How to Properly Pitch

When you’re in the process of building a business, you need to find ways to land clients. Many freelance copywriters do this by pitching to clients in their niche who will also pay them. To utilize this method, you need to know exactly what to say and pitch regularly to land steady work.

It’s important that your message caters to the needs and content of the website you’re pitching to. Before you send out a cold email, thoroughly educate yourself on the website or blog’s content. Also ensure that they haven’t covered the topic you’re pitching before and always reach out to the right person.


If you’re asking yourself how to be a copywriter, one of the simplest ways to get answers is to build a robust network of other freelance writers. You can gain a lot of insight by reaching out to established writers in your niche. Also, it may land you a job or two.

Becoming a Freelance Copywriter

Building a career as a freelance copywriter takes a lot of hard work and dedication. But once you establish a great reputation for yourself and a large pool of clients, you can live an extremely fulfilling and flexible life as a copywriter.

If you want to learn more about digital careers, be sure to check out more articles on our blog now!

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